6.8.2 The components of metaphors
How do metaphors function as a mode of thinking and talking about the world? All metaphors are composed of two domains. They allow us to understand one domain of experiences in terms of another. The domain to be conceptualized is called target domain, while the conceptualizing domain is termed the source domain. (In the literature, another pair of terms used are tenor and vehicle). The transference of properties of the source domain to the target domain is referred to by some cognitive linguists as mapping. The source domain is concrete and familiar. The target domain is abstract and novel. Bubble economy, soft landing, bottle-neck phenomena are metaphors used frequently in recent years in talking about the economy. Economic phenomena are not easy to describe and understand. Metaphors like these help to conceptualize various economic situations. The semantic properties of the source domains of bubbles, bottles, landing aircrafts are mapped to the target domain of economics. |