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 Course 2 > Unit 2 > Passage E > Text   │Words & Expressions
Passage E
Best College Cover Letters

  Cover letters won't get you the job, but they do play a critical role in how you communicate your information. A successful cover letter should be specific and personal. It should be clean, neat laser copy, yet not mass generated. Each letter should refer to a specific person at a specific company and provide a specific next step that you will be taking. If you wait for them to call you, your odds of contact decrease dramatically. It usually requires a proactive response on your part to move the process forward to the next level. Here is a cover letter serving as a sample.

456 College Hall
Normal, IL 67890

February 15, 2002

Ms. Jane Doe
Partner-In-Charge
Big Public Accounting, Inc.
123 N. Michigan Ave.
Chicago, IL 12345
 
Ms. Doe:

I was referred to you by Mr. Dave Zbecki, a Partner with your New York office, who informed me that the Chicago office of Big Public Accounting is actively seeking to hire quality individuals for your Auditor Development Program.

I have more than two years of accounting experience, including interning as an Auditor last year with the New York City office of Arthur Andersen. I will be receiving my BBA this May from Illinois State University, graduating Magna Cum Laude. I am confident that my combination of practical work experience and solid educational experience has prepared me for making an immediate contribution to Big Public Accounting. Having interned with a leading Big Six firm in the public accounting field, I understand the level of professionalism and communication required for long-term success in the field. My background and professional approach to business will provide your office with a highly productive Auditor upon completion of your Development Program.

I will be in the Chicago area the week of March 16. Please call me at 217-222-3456 to arrange a convenient time when we may meet to further discuss my background in relation to your needs. If I have not heard from you by March 9, I will contact your office to inquire as to a potential meeting date and time. I look forward to meeting you then.

Sincerely,
     Tracy Q. Graduate

  This type of cover letter will pay back far greater returns than the simple "introduction to me" letter that most people use. Remember that a successful cover letter is a marketing tool used to move your customer one step closer to buying your product. Customers do not buy features, they buy benefits. So make sure you drive home your benefit to the customer!
  And keep in mind that many employers look to the cover letter as an example of your written communication skills. Resumes are often written and proofed by others, but cover letters are often yours alone. Make certain that your cover letter is spell-checked, grammar-checked, and proofed by someone other than yourself.
  Use this checklist to insure that your cover letter is complete:
  · One page only and limited to three targeted paragraphs
  · Type written or word processor, with full spell check and proofing
  · Written to someone specific, with the name and title spelled correctly
  · Company name and address are correct and complete
  · Quality bond paper, 8×11 inches, ideally the same as your resume
  · Three focused paragraphs (focused on the reader's needs, not yours)
  · Closes with "Sincerely,"--anything else can be too chummy
  · Signed with a blue or black pen
  · Includes a P.S. for emphasis
  · Place the resume behind and fold in a tri-fold, with no staples
  · Type or neatly print address on envelope
  · Seal the envelope
  · Conservative stamp on the envelope
  · Final step: do not forget to follow up, or all the other steps will be in vain!

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